Welcome to the PRR API Developer Site. This site is designed to help dealers, partners, and developers understand how to access and work with Crown’s Product Reference Resource (PRR) API. You’ll find a change log, guidance on accessing the API endpoint, sample JavaScript demonstrating how to parse and use the data, a FAQ, and working examples that show the API in use—displaying individual products, grouped product categories, and common layout patterns.

The PRR API provides structured, presentation-agnostic product data only. How that data is used, displayed, and integrated is entirely up to the website owner. The examples shown here are intended as reference implementations, not prescribed designs. Whether your site is hand-coded, built on WordPress, or integrated into another CMS or framework, the API is designed to fit into your existing workflow. The API is delivered over secure, encrypted connections, and Crown has taken appropriate precautions to ensure the data exposed through the endpoint is safe, controlled, and reliable. Crown supplies the data; you control how it is transformed into an experience that fits your site and brand.